Updated: May 5, 2021
‘Buying black’ isn’t something that we should do once to feel good about ourselves. To invest in black businesses is to invest in the black community as a whole.
As the business you buy from grows, the choice of high-quality products that anyone can consume increases as well as the number of jobs provided to the local community, generating wealth to be shared by locals.
Not only do black businesses provide jobs, but they also become customers for other local businesses, whether it be accountants, marketers, printer companies or lawyers. It is more likely that the business will donate to local black charities, and the uniqueness of an independent shop in a local area will attract tourism.
So not only should we buy from black businesses, but we should also make an effort to swap a big brand in our lives for a black brand. Regardless of how much our favourite celebrities endorse global brands or how many statements such brands publish promising support to the black community, it remains a fact that these companies have an ashamedly low number of black employees at the executive and corporate levels and are less likely to donate to charities supporting the black community.
These companies are owned by white executives who pocket black money without helping black people and, as a result, it is time that we permanently swap some of our favourite big brands for the following US and UK based black brands:
Clothing and Fashion
No Wallflower Project
Shop here: https://www.nowallflowerproject.com/
"Taking inspiration from a youth spent in her grandmother's workshop watching her craft elaborate tasselled curtains and upholstery for her customers, while sharing in her love of interiors and art history; Creative Director, Henrietta O'Connor combines this with her passion for visual storytelling and an eccentric approach to design to bring you luxury womenswear and accessories for sleep and street."